In all my marketing classes they have told us to find our audience, craft a message, post, and then there are results. Seems logical and repeatable (right?!). Then I started working with a real client through CCA (a class x PR agency on campus). My client is a nonprofit doing meaningful work in their community, and everything I thought I knew got a little more complicated. Here's what nobody tells you in a marketing class: when the work is personal, the rules change. This cli

There are a lot of steps to becoming a public relations major and doing public relations work. When I first came back to college in 2022,...

Freshman year was tricky during COVID, I didn’t know how to access my canvas, I was in my own dorm and didn’t have any accountability to...